A freemium model is a plan that lets the user use a software or inter surface free of charge but limits the number of options or limits the potential of the application, unlocking it only if the user pays a certain fee. A famous example of this a Spotify where they let you use theirContinue reading “Is the freemium plans worth it for startup technology businesses?”
Monthly Archives: January 2020
Social Media Marketing (Is informal language better?)
Years of school have programmed us to write and speak using a stiff robotic formal english in such a way that we would never use to talk to others in real life. For example, we would never dream to use Singlish when marketing to people in Singapore in the 1980s as it would take awayContinue reading “Social Media Marketing (Is informal language better?)”
Introductions
Hello internet. My name is Marvin Ng Yu Shen. I am currently a final year student majoring in Marketing for the Royal Melbourne Institute of Technology. I will be posting on several thoughts I have about Digital marketing. Most of my examples might be from Singapore because that is where I am based, but onContinue reading “Introductions”
Marketing in the Digital Age 