Internet 2.0 has brought about many interesting and helpful things to businesses. People have become more and more reliant on bigger companies like google or youtube. However, this comes at a cost, the privacy of consumers. Up till now there is no rule about consumers and how they can protected. It’s still a very greyContinue reading “Ethics in Digital Marketing. How does this apply for small businesses?”
Category Archives: Uncategorized
Co-creation in digital marketing and IMC
It’s a well known fact that in order for a brand to be successful you need to get the customers involved in Co-Creation as you want your brand to be part of their lives in a meaningful way. However, as much as we would like to engage with our audiences, there are a few thingsContinue reading “Co-creation in digital marketing and IMC”
HOW TO SEO (for small businesses)
How do you search for information on where do you want to eat? Or even for information for how to do something? The answer in our digital age is most likely to GOOGLE IT! But how do you end up on top of a google search when you are competing with giant industries and conglomerates?Continue reading “HOW TO SEO (for small businesses)”
Marketing implications for smaller businesses with the growth of IoT and Big data
To be a small business, it can be a daunting task to grow especially with bigger players in the market using big data and implementing Internet of Things (IoT). But what does this mean for smaller businesses? How can they survive and what must they do to survive in an increasingly digitized world? In thisContinue reading “Marketing implications for smaller businesses with the growth of IoT and Big data”
What makes people download top mobile apps?
“Oh! there’s an app for that” is a phrase that we might commonly hear a lot! But that begs the question, if there is an app for that, isn’t there A LOT of apps in the market right now? According to business of apps, in 2019 there are 2.6 million apps in the google playContinue reading “What makes people download top mobile apps?”
How to kill virality.
Many Businesses wants their social media posts to be unique and special, to stand out of the box, to have the very best post that will bring them lots of views and that people will instantly fall in love with their product. That’s the dream isn’t it? However, I would argue that most companies aren’tContinue reading “How to kill virality.”
Is the freemium plans worth it for startup technology businesses?
A freemium model is a plan that lets the user use a software or inter surface free of charge but limits the number of options or limits the potential of the application, unlocking it only if the user pays a certain fee. A famous example of this a Spotify where they let you use theirContinue reading “Is the freemium plans worth it for startup technology businesses?”
Social Media Marketing (Is informal language better?)
Years of school have programmed us to write and speak using a stiff robotic formal english in such a way that we would never use to talk to others in real life. For example, we would never dream to use Singlish when marketing to people in Singapore in the 1980s as it would take awayContinue reading “Social Media Marketing (Is informal language better?)”
Introductions
Hello internet. My name is Marvin Ng Yu Shen. I am currently a final year student majoring in Marketing for the Royal Melbourne Institute of Technology. I will be posting on several thoughts I have about Digital marketing. Most of my examples might be from Singapore because that is where I am based, but onContinue reading “Introductions”
Marketing in the Digital Age 