Monthly Archives: March 2020

Internet 2.0 has brought about many interesting and helpful things to businesses. People have become more and more reliant on bigger companies like google or youtube. However, this comes at a cost, the privacy of consumers. Up till now there is no rule about consumers and how they can protected. It’s still a very greyContinue reading “Ethics in Digital Marketing. How does this apply for small businesses?”

It’s a well known fact that in order for a brand to be successful you need to get the customers involved in Co-Creation as you want your brand to be part of their lives in a meaningful way. However, as much as we would like to engage with our audiences, there are a few thingsContinue reading “Co-creation in digital marketing and IMC”

How do you search for information on where do you want to eat? Or even for information for how to do something? The answer in our digital age is most likely to GOOGLE IT! But how do you end up on top of a google search when you are competing with giant industries and conglomerates?Continue reading “HOW TO SEO (for small businesses)”

To be a small business, it can be a daunting task to grow especially with bigger players in the market using big data and implementing Internet of Things (IoT). But what does this mean for smaller businesses? How can they survive and what must they do to survive in an increasingly digitized world? In thisContinue reading “Marketing implications for smaller businesses with the growth of IoT and Big data”