Introductions

I’m an undergraduate from the Royal Melbourne Institute of Technology. Based in Singapore. These are my thoughts on Digital Marketing.

Hello internet. My name is Marvin Ng Yu Shen. I am currently a final year student majoring in Marketing for the Royal Melbourne Institute of Technology.

I will be posting on several thoughts I have about Digital marketing. Most of my examples might be from Singapore because that is where I am based, but on the most part I will be sharing my thoughts, feelings and understanding about digital marketing, the landscape of business and the development of digital marketing.

Today, I want to share on how far the digital marketing has come since it’s initial stages. From the first banner ad posted by AT&T and fast forward till today where there are many different kind of digital advertising avenues.

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First ever banner ad by AT&T that appeared on hotwired.com
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Digital media today

So how effective is digital marketing? According to Statista, revenue for digital marketing is growing significantly from 168 Billion dollars (USD) in 2015 to a projected growth to 332 Billion Dollars (USD) in 2021.

top benefits of digital marketing

What this means is that as the market continues to expand, more and more marketers will seek to expand their knowledge and skills to want to know how to advertise digitally.

This blog is meant for those marketers who wants to know about digital marketing and the nuances of the new age from a millennial’s perspective.

Stay tuned for more exciting and thought intriguing blog posts!

12 thoughts on “Introductions

  1. It’s very eye-opening to see how a mere online poster by AT&T can grow till a whole array of advertising avenues. Indeed, advertising has grown so much and it will only continue to grow exponentially in the future.

    Liked by 1 person

    1. Hi Sebestian! Thank you for commenting on my first post! Technology has progressed so much in the past few years and it’s continuing to grow even now! Therefore, we must be kept up to date otherwise we would miss out! Cheers!

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  2. Thank you so much for your posts! Even on your introduction page, I’m learning so much! It really intrigues me to think about the potential that marketing can even do in the future! I will definitely be keeping an eye out for this blog! Thank you!

    Liked by 1 person

  3. It’s amazing to see how much internet advertising has grown in recent times and the statistics for the trend for internet growth seem very interesting! Keep up the good work!

    Liked by 1 person

  4. Hey Marvin

    Great introduction to your Digital Marketing blog by sharing such a clear diagram on the different types of social media platforms in use today in the span of 60 seconds. That sets the tone of future blog posts by showing us the kinds of social media platforms marketers can make use of.

    Good that you listed that the trends of advertising and how it increases over the years giving us viewers a glimpse of where and when a potential advertisement will pop up. This overall post is definitely short and sweet and as mentioned previously, sets the tone for the rest of the blog.

    Keep it up!

    Liked by 1 person

    1. Hey Bryan! Wow, you’ve correctly guessed my intent of this post! Thank you for your kind comments! I hope I can continue to share with you things I’ve learnt over the next few posts as well!

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  5. Hi great intro! I believe as in we move forward into a more digitize world, there are so much potential that awaits us! Can’t wait for what you have in stored for us!

    Liked by 1 person

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